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Fresh K-Beauty
Arrivals

Brighten with yuja, firm with peptides, and hydrate with noni! Our latest drop features new arrivals from Hanyul to Celimax.

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sunscreens

Protect your skin with our best-selling sunscreens—Soko-approved, community-loved, and made to work for every finish and skin type.

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Glass Skin
Serums

From IOPE’s "Botox in a Bottle" PDRN serum to Celimax's viral noni ampoule, these bestsellers deliver visible results - and viral status.

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SETS & ROUTINES

Summer Glow Essentials

Tackle sun-induced dullness, pigmentation, and texture with brightening formulas that work overtime.

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Get started with our curated Korean Skincare Routine Sets!

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beauty 101

A Timeline to Perfect Wedding Day Skin

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ingredient spotlight

Artemisia is the Soothing K-Beauty Ingredient You Need

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clinically-proven skincare

clinically-proven skincare

The Science of Anti-Aging: Exploring IOPE's Innovative Take on Retinol

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the Strategist

Adweek

Fast Company

Refinery29

"I stumbled across the K-beauty website Soko Glam a couple of years ago, when I was struggling with post-collegiate cystic acne. Desperate, I decided to impulse buy a few products. ... My blemishes healed, and my once-pocked skin looked brighter and dewier than it ever had before. I began checking Soko Glam daily — if a product was for sale on the site, I knew I could trust it."

"Soko Glam, in combination with The Klog, has focused on bringing together a community to talk about skin care, and with Soko House, Cho said she wants to give consumers an experience that helps them on their “skin-care journey.” It’s the kind of talk Cho and Soko Glam also walk."

"Although Korean brands such as Faceshop and Missha had entered the U.S. market in earlier decades, there were few resources to help Americans connect to and understand how to use products such as sheet masks. As a Korean-American, Cho helped bridge that gap."

"With trusted partners on board, the newest K-beauty brands are more accessible, innovative, and effective than ever."

Here's what you have to say about your experience with Soko Glam & our skin care experts

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